The MCU or the, “The Marvel Cinematic Universe (MCU) is an American media franchise and shared fictional universe that is centered on a series of superhero films, independently produced by Marvel Studios and based on characters that appear in publications by Marvel Comics”. If you need that simplified just think of the most recent Bond movies for a second. Think of the ones with Daniel Craig. Those 4 movies all happened to the same Bond shared in the same hypothetical, fictional(sorry) universe. However they are all about the same guy. They’re all basically the same genre. They’re all pretty much spy movies. The MCU is all of that and a bag of chips. It does so much more than what that universe does and Marvel has done something that no one else achieved and, in my humble opinion, will never achieve. The MCU has diversity. The MCU has accomplished transmedia. The MCU has made billions of dollars. The MCU has us brainwashed into sitting after the credits roll just for a 15 second glance at the next major thing to happen in the universe. So what does that all mean?
Out of all that, you’re probably wondering what transmedia means. Don’t worry it’s pretty simple. It means the MCU has transcended into more than just the big screen. The universe has spread into out home television and more recently has crept its way into the most talked about and amazing media service ever invented….. Netflix. Netflix is on the rise. TV I would say is on the decline and movies stay the same. No other franchise has accomplished this feat. So how did they make this possible? One word money. How did they make their money? It’s because their stories, genre, audience and characters are all so diverse.
Now from day 1 ( Iron Man 2008), the universe was not so diverse. Sure it had the black sidekick( James Rhodes) and the women in distress(pepper potts) but what that movie did was start the universe. It didn’t have to make a big wave in diversity. It just had to land as a successful and creative adaption one of the coolest Marvel comics heroes. It did just that. It made enough money for Marvel execs to be like ,” you know what, we have the nerds screaming for more. I wonder if they’ll like other heroes on the big screen. I wonder if we could combine them”. Okay maybe it didn’t go down like that but I simplified it for you. Robert Downey who plays Iron Man, is Iron Man. He was born to play that character and after this movie, any other of the movies he made were so sought after. He is a star in the business now. So I just wanted to give credit to him and Jon Favreau( Director of Iron Man) for starting this universe off right.
From Iron Man all the way to now, the race in movies and other media has become more diverse. We have african american Don Cheadle, Anthony Mackie, Samuel L, Chadwick Boseman, Mike Colter, and all of them have prominent roles. It;s only a matter of time till there is more. As of now, there hasn’t been any notable big roles of Asian American or Chinese race but that is going to change with the upcoming Iron Fist series. The Gender is diverse. In the Avengers, you only had one girl on the team and we still don;t have a movie with one single femme fatale but it’s coming soon. Don’t you worry. But there is Jessica Jones on Netflix, a show which has done so well and have earned high praise. Agent Carter is a show on TV about an agent from Shield who kicks butt basically. She’s pretty good looking too. Anyway, Black Widow, Scarlet Witch,Gamora and some other side characters have increased the need for women in the MCU. Why? Because people love a gal who can kick butt and all of them are really freaking cool. Marvel started it with Black Widow being the cool girl surrounded by strong men, but they are slowly building towards it with Captain Marvel coming out in 2018. The diversity in sexuality is another thing that Marvel has introduced. They have only introduced it in Jessica Jones and Agents of Shield but if they are trying to portray our world in their fictional world, soon they will be introducing more to the universe. Lastly the diversity in the audience. Deadpool which is not apart of the MCU is rated R. That means little kiddos without supervision can not go in the theater and watch the raunchy comic-book movie. However I did see some kids in their unfortunately. The marvel movies are all suitable for children while at the same time having enough witty dialogue and story and nostalgia for older viewers. IF you really want something more hardcore than you can watch the Netflix series Daredevil and Jessica Jones which both are rated MA. If you want language, violence, gore, drugs and sex, well you got them.
So from there you can see the diversity in the MCU. Do you want to know how much money it made? Over 9 billion dollars from the 12 movies. 3 of the top 10 movies all time in terms of gross was from a marvel movie.
Pretty impressive I would say.
Lastly, the genre of these movies is what takes it over the edge. You have norse mythology, action, adventure, sci-fi, space adventure, political thriller, semi-historical and you always have comedy and romance in the movies. The dialogue in Marvel movies arent boring either. They always add flavor to the movie. They don;t rely on action alone to save the movie but it sure does help. My passion for Marvel is probably evident but I can’t help it. They wrapped me up with their genius and creativity and I will gladly give my money to them and their movies. 12 movies and counting, 2 Tv shows and counting, 2 netflix series and counting, is something no one will ever achieve in the same universe. I hope these movies last forever and the universe stays strong, because when your world sucks, you know this world will always have your heroes.
P.S…… Suck it DC!